A brand reborn. How do you improve customer experience when you are a leading designer and manufacturer of aftermarket and O.E.M. side by side performance parts? DragonFire aims to unleash the inner beast of customers by reinventing our self, intensely focused on customers, their ride, and leading design while never losing sight of quality.
"The UTV market and consumer is ever changing, with new models and how and where the user rides. DragonFire's focus on the consumer and improving the riding experience reflects in the release of 75 new SKUs in 6 key product categories," says Megan Dible, Sales and Marketing Manager for DragonFire. "Along with new race-inspired products, DragonFire has made aggressive changes to our retail prices. We are giving the consumers a premium line of accessories at a competitive MSRP."
The 2018 Tucker Rocky Bicker's Choice Brand Expo in Frisco, TX was the spot where DragonFire had its biggest product launch in brand history, introducing dealers to System 3, a NEW EXCLUSIVE line of wheels and tires developed from years of experience, race-inspired roofs, LED Lights, Bluetooth 6ft. whips, Opt X Windshields and much more. Each item has been tested in the grueling and pounding terrain riders love to conquer.
"We had an excellent showing at the Expo. Dealers and reps were buzzing about the new bigger, badder DragonFire," says Dible. "For us, it's hard to say what the show stopper was with so many new products."
The team at DragonFire has been burning the midnight oil preparing for 2018 with our mantra "Engineered for Excellence" and "Built to Reign."
Keep a close eye on DragonFire as we continue to push the inside line for innovative products, quality and customer support.