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DragonFire Gear a Highlight at British Autosport Show Booth

January 24, 2012

Our bolt-on racing products were getting a lot of attention earlier this month across the pond in Birmingham, England, where one of our favorite dealers put up an amazing booth at the 2012 Autosport International Show.

ATV World, the United Kingdom’s top ATV and quad dealership, became a distributor for DragonFire Racing late last year and has been promoting our equipment like gangbusters ever since. Most recently, ATV World featured a new 2012 Polaris Ranger RZR XP 9000 racecar at the Autosport International Show that was staged within the National Exhibition Centre (NEC), the UK’s largest exhibition center and one of Europe’s busiest.

Since its launch in 1989, Autosport International has grown to become one of the largest motorsport events in Europe, attracting exhibitors from across the full spectrum of motorsport.

Our good friends over at ATV World are pushing the sport to new heights from their facilities in West Yorkshire, and the brand-new RZR XP 900 they had on display at NEC was a real crowd-pleaser. Especially since it was decked out in a bunch of DragonFire Racing equipment, from doors to harnesses and everything in between.

ATV World is now distributing DFR’s leading parts and accessories for side by sides, including light bars, seatbelts, windshields, long travel suspension systems, exhaust systems and wheels. The ATV World staff is also very active in promoting racing outside the United States, including a new race series specifically for RZR vehicles. In fact, two such events have already been staged in the UK, becoming an instant attraction at the MX tracks already in existence.

So, congratulations again to ATV World for putting together one heck of a display, and we look forward to seeing that beautiful RZR XP 900 on the race track soon. In the meantime, see below for additional photos from the show.

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After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.