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DragonFire’s “Store in Store” Coming To Your Neighborhood?

November 19, 2012

Earlier this spring we launched our new “Store in Store” program. Essentially this was a way for dealers to better display DragonFire products so that the customer can see exactly what it is they are buying. A fully accessorized vehicle combined with a display wall enables customers to see, touch and feel the products they are interested in… and most importantly, offer them a realistic idea of what their UTV can look like when completed.

We started off with a pilot program in two Arizona dealerships — RideNow Chandler and RideNow Peoria. We expected this program to help, but honestly, we had no idea how well it would do. When customers were able to see products physically installed, sales took off like a rocket!

“When DragonFire approached me about doing a Store in Store Display that would include completely outfitted cars, I agreed to do the two pilot stores to determine if the concept would be successful,” says RideNow COO Bill Nash. “As it turned out, it was overwhelmingly successful and we are now in the process of expanding the concept to several more of our RideNow family of dealerships. It has not only increased our DragonFire accessory sales, but has actually increased unit sales as our customers can now visually realize how their finished Side-x-Side can be enhanced and personalized.”

The days of seeing a picture in a catalog or magazine and ordering sight unseen are over. These displays help the dealership make sure they stock products people want, without the need for special shipping…  in most cases this means there is no delay on the path to having fun!

Based on the success of the pilot program, DragonFire is proud to announce that we have just added three more dealerships to the “Store in Store” program. RideNow INA, RideNow Tucson and RideNow Surprise have all stepped up in a big way to bring the hottest aftermarket products to their customers. In addition to the trick displays, we have built three of the coolest RZRs ever to grace a showroom floor! “We are certainly pleased and excited about the success of the DragonFire program,” concludes Mr. Nash.

Here at DragonFire we believe you have to see our products to understand our passion. The “Store in Store” program and our friends at all the RideNow dealerships are making it easier than ever for you to “Feel the Heat!” If you have not been by one of these stores yet, make it happen. You are in for a real treat!

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About Us

After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.