Signup For Email
Be the first to know about the latest deals and new releases!
Shop By UTV


October 07, 2016

UTVs Steal The Show From Monster Trucks & Rock Crawlers

Spread over 10 acres and featuring more than 325 exhibitors, the 2016 Lucas Oil Off-Road Expo Powered by General Tire really is where the Off-Road Nation Comes Together. It is the greatest collection of off-road companies, parts, equipment, gear, action and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, motorcycles, ATVs, to camping and adventure travel, fans have flocked to Southern California for this annual event.
In addition to providing a unique opportunity to meet and talk with the most knowledgeable people in the off-road industry, fans can experience the dynamic world of off-road through ride-alongs, racing demos, celebrity appearances, live music, industry media events and product giveaways all weekend. Nearly 70,000 enthusiasts show up for the show… which makes it the perfect place to show the other segments of the off-road world how the UTV industry rolls.


In the past, UTVs were definitely under-represented, but DragonFire has helped change that. Starting three years ago we initiated the ride-alongs on the MAVTV Proving Grounds, winning hearts and minds along the way. However this year, DragonFire decided to accelerate to RacePace by bringing out newly crowned TORC champ Corry Weller to join 3X Mint 400 winner Lacrecia Beurrier to meet and greet the fans.



The unfortunate recall of Polaris products meant we couldn't conduct match races between Corry and Lacrecia (and with Best In The Desert BlueWater Challenge the following weekend, we didn't want to beat up the race cars). However Corry was a good sport about it and took lucky winners for joy rides in the DragonFire Yamaha YXZ 1000. 




Although there were no races, Team DragonFire still came away with a podium position as Emily, aka #MissDragonFire collected a trophy in the Miss Off-Road Expo contest. Even more important than adding another trophy to the case was making friends for the UTV lifestyle and making memories for thousands of people at the show. 


Search Blog:

About Us

After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.