Signup For Email
Be the first to know about the latest deals and new releases!
Shop By UTV


September 27, 2016

DragonFire Getting Its Groove On At International Off-Road & UTV Expo



Time to get funky! DragonFire is flashing back to the 1980s for the 2016 International Off-Road & UTV Expo. With the EnduroCross in town at the same time, dirt fanatics of all sorts will be converging on WestWorld of Scottsdale for the combination trade show, film festival and UTV Show N Shine September 23-25, 2016. In order to stand out from the crowd, DragonFire is showcasing several project cars, serving up some swag and delivering 2017 catalogs hot off the press to fans in the Valley of The Sun.


“Remember when the Rhino revolutionized the Side-X-Side world? Flash forward and Yamaha is back into the Sport UTV scene in a big way,” says DragonFire Sales & Marketing Manager Megan Dible. “Since this is our playground, we decided to have a little fun with UTV Expo. DragonFire is here to get into the groove and will be rocking the Retro with a funky wrap, day-glo lighting and bumping stereo in our YXZ 1000 R display rig.”


In addition to the psychedelic wrap on the YXZ, DragonFire is taking the wraps off its 2017 product range and handing out new catalogs. “We will also be serving up some swag, including our DragonFire sunglasses and tote bags,” she adds. “We would also like to encourage all attendees to enter for a chance to win 3" Pink harnesses to help with breast cancer awareness.” 


DragonFire's goal is to continue to innovate and introduce exciting new products… and have plenty of fun in the process. If you can't join in the fun this weekend, digital editions of the 2017 catalog are now available at:


“We’re taking it back to when we were in high school… well some of us,” says Megan. “Get your Aqua Net, Breakfast Club DVDs and Guess Jeans ready!” For those of you who have no clue what she is talking about, the hottest new accessories from DragonFire will also be on hand for a variety of UTVs this weekend. More info about the International Off-Road & UTV Expo can be found at

Search Blog:

About Us

After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.