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Making Memories At The UTV Industry Ride

March 24, 2015

We don't make parts, we make memories! Sure, DragonFire has built a reputation for our innovative RacePace, RockSolid and ReadyForce product ranges, but our very tagline "Feel The Heat" is about the "feeling" and emotions evoked by this great sport rather than simply the hardware. With the possible exception of a couple of our engineers, staff scrapbooks of trips to Pismo, slick rock at Moab and other epic UTV vacations are filled with photos of cherished family memories, not spec sheets!


The great thing is that most people in this industry feel the same way. Given this context, we were stoked to be invited to the UTV Industry Ride in Glamis a couple weeks back. Organized by, this invite-only event is one of the most coveted rides in the UTV industry and a chance to meet some great people in a fun-filled environment. 


Four years ago Jon Crowley of fame and Dave Kuskie from Fullerton Sand Sports put together a group ride so industry vets and newcomers could network. They called it the “UTV Industry Ride” simply enough, from those humble beginnings the ride has grown to become a mini trade show with nearly 50 of the industry's leading companies participating.


“The UTV Industry Ride is a chance for parts manufacturers, custom shops, and motor builders to put together their hottest machines to unveil to other industry professionals,” says our friend Jon. “While it may seem rather introverted and private, many connections and partnerships have formed here, allowing for newer, even more spectacular products to be released to the public.”



What a great concept. The opportunity to mingle with the best in the business in such a low-key setting is invaluable, but more importantly the memories we made are priceless! Rather than Feel The Heat, we are feeling the love for this great industry! 

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About Us

After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.