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BIG WEEK BEHIND THE SCENES

July 29, 2014

Sounding Off!

In a week when Dunefest was going off in Oregon; dealers were getting the lowdown on the 2015 RZRs at the Polaris dealer meeting; and the all-new Slingshot nationwide demo ride program kicked off, it was kind of hard to get a word in edgewise. But just because it wasn't front page news, that doesn't mean DragonFire was resting on its laurels. Not by a long shot!

 

Ever hear the old adage, "if you don't blow your own horn, no one else will?" That is the case with some of the biggest DragonFire news that will never make it into any of the magazine headlines. However since readers of this blog are our insider friends, we will give you the inside scoop. Not only did we team up with leading aftermarket parts and accessories distributor Western Power Sports (WPS), we also crashed the party at the Tucker Rocky 2015 Brand Expo and dealer show deep in the heart of Texas.  

 
"DragonFire is THE leader in aftermarket parts & accessories in the UTV Side-X-Side marketplace," says our GM David Asher. "From our trademarked RacePace, RockSolid and ReadyForce product lines to our performance-based racing history, DragonFire has emerged from being a race-specialty shop to become a true player in the UTV industry." Teaming up with two of the biggest distributors in the world means better selection and accessibility for both our dealers and our customers alike as 98% of all DFR products are now available through WPS and TR. Time to crank up the heat headed into dune season!

 

However this behind the scenes horn-blowing doesn't mean we have forgotten our roots. We have to give a huge shout-out to all our racers, past and present, including GNCC standouts Marcus and Mouse Pratt, 2X Mint 400 champ Lacrecia Beurrier in the Best In The Desert series, Lucas Oil Off-Road series Sr1 points leader Ken Benson out west and UTV Rally Raid competitor Jimmy Keys down south.  Of course appearing on four consecutive seasons of Destination Polaris with our "Project X" builds and seen by more than 80 million people on Fox Sports Net certainly has built some buzz for DragonFire!

 

Enough of the horn blowing, already! Since you are online, why aren't you checking out the specs of the new RZR "Desert Edition" XP 1000 or scheduling a Slingshot demo ride?

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About Us

DragonFire
After years of researching and developing the best products in the industry, DragonFire has taken UTV’s to the next level. Superior technology and innovation are incorporated into all of our products. The DragonFire team consists of industry experts in multiple disciplines, which leads to unsurpassed quality, performance and usability.

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